The data challenges in usage-based subscriptions
The boldest companies are taking note and giving their customers the usage-based pricing they want. And from this, they are reaping the rewards: a lower cost of entry to new customers and markets, explosive growth, and higher valuations. Plus, it's a more sustainable model for everyone.
Consumption-based subscriptions and usage-based pricing models are the next logical step for enterprises across all sectors. Why? From a consumer viewpoint, customers now want to use rather than own – in essence, paying for what they need on a flexible basis.
And this is apparent everywhere: from how we watch films to how organizations engage with cloud services.
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