A Business Case for Customer Data Management
If you're reading this, you've already arrived at a couple of realizations:
This guide will help you build a convincing case that's focused on business value, so you can get the support and investment you need. The goal is not only to motivate and secure executive buy-in for creating a comprehensive view of your customers–from your CIO, CFO, CMO, or whomever the decision lies with–but also to keep the wider group of stakeholders engaged throughout the life of the initiative.
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